WHO is ROB BO$$?

ROB BOSS is part artist, part revolutionary, part entrepreneur. A street-smart visionary born on the margins of society, he made his fortune through painting, investing, and giving a damn. Now, he travels city to city, painting murals, sharing wisdom, and dismantling oppression one brushstroke at a time.

“The world may be burning, but you can still hand someone a flower.”
— Rob Boss

(read the full Squire Magazine profile here)

WHAT is Rob Boss?

Rob Boss is a multimedia storytelling and digital art project.

All visual elements are generated with advanced AI tools (ChatGPT, Sora, Midjourney, Hailuo, Minimax, Runway), while all written content—story, captions, dialogue—is written by a human author. The saga unfolds across seasons like a graphic novel, using image galleries written words and Instagram captions to deliver the narrative.

WHERE is Rob Boss?

You can find Rob Boss spreading the word on:

WHEN is Rob Boss?

A new episode is released twice a week (Wednesdays and Saturdays), with occasional exceptions for breaks and holidays.

Follow for rotating updates, bonus content, and seasonal holiday specials.

Missed the beginning? Start with EPISODE 01: the flash.

WHY is Rob Boss?

Because we live in a world where billionaires paint over suffering with slogans and ad campaigns—Rob Boss paints with truth.

This project was born out of a paradox: using cutting-edge AI technology to tell a very human story about power, resistance, and connection. Rob Boss is both satire and sincerity. He’s a character built from contradiction—just like the world he lives in.

Yes, the images are AI-generated. That’s part of the point. Because if machines can now imitate art, then it’s up to us to make sure the meaning stays human.

Rob’s story explores what it means to create beauty in a collapsing world. To fight oppression not just with weapons, but with murals, mutual aid, and community. And to do it with humor, swagger, and a joint in your mouth.

We’re not just telling a story—we’re questioning the system that decides which stories get told.

HOW is Rob Boss?

This project is independently created and funded by a small team.
If you’d like to support the art, the story, and the message:

  • Subscribe on Patreon (coming soon)

  • Buy a piece of merch

  • Share a post

  • Light something beautiful on fire (metaphorically, probably)

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